Cookie Policy

How we use your information

This privacy notice tells you what to expect when this website collects personal information. It applies to information we collect about visitors to this website and those who log in to this website.

When someone visits this website we collect standard internet log information and details of visitor behaviour patterns.

We do this to find out things such as the number of visitors to the various parts of the site.

We collect this information in a way which does not identify anyone.

We do not make any attempt to find out the identities of those visiting this website.

We will not associate any data gathered from this site with any personally identifying information from any source.

If we do want to collect personally identifiable information through our website, we will be upfront about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Use of cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Each cookie is listed by name along with its use and how long it last.

Advertising

Name	Use	Expiration
1P_JAR	Used for user tracking and ad targeting purposes.	1 day
IDE	Used by Google DoubleClick to measure the efficiency of an ad and to present targeted ads to the user.	21 days
_ct_rmm	Used by Google DoubleClick to measure the efficiency of an ad and to present targeted ads to the user.	8 days
Meta Pixel	To re-target hospice and third party ads on social media platforms and to build custom audiences. This will also be used by the Local Hospice Lottery	180 days

Analytics

Name	Use	Expiration
_ga	Used by Google Analytics to distinguished Website users.	23 days
_gat_UA-11336357-1	Used by Google Analytics to distinguished Website users.	1 minute
_gid	Used by Google Analytics to distinguished Website users.	1 day

Preferences

Name	Use	Expiration
googtrans	Temporarily used by Google Translate to remember your selected language when using Google Translate.	Session
NID	Used for a mixture of pieces of information to measure the number and behavior of Google Maps users.	6 days
seen-cookie-message	Used to track if you’ve seen the cookie message.	60 days

Payments

Name	Use	Expiration
__stripe_mid	Used by Stripe to process Stripe payments and measure web traffic for our website.	350 days

A cookie can either be deleted after a predetermined time span or as soon as the user’s session ends.

A session is deemed as ending when the user closes his or her browser.

What is the Meta Pixel?

The Meta Pixel is a tracking technology provided by Meta (formerly Facebook) that helps us measure the effectiveness of our advertising campaigns. It allows us to understand user interactions on our website and deliver personalized ads on Facebook, Instagram, and other Meta platforms.

How We Use Meta Pixel Cookies

We use Meta Pixel for the following purposes, and so does our partner Local Hospice Lottery:

·      Advertising & Retargeting: To show you relevant ads on Meta platforms based on your browsing activity on our website.

·    Performance Tracking: To measure how effective our Facebook and Instagram ads are.

·       User Analytics: To analyse visitor behaviour and improve our website experience.

What Data is Collected?

The Meta Pixel may collect the following types of data:

·       Pages you visit on our website

·       Actions taken (e.g., purchases, sign-ups, form submissions)

·       IP address and device information

·       Browser and session details

This data is processed in accordance with Meta’s Data Policy.

Managing Your Cookie Preferences

You can control and manage cookies, including Meta Pixel cookies, by:

·       Adjusting your browser settings to block or delete cookies

·       Using the Meta Ad Preferences tool to opt out of targeted advertising

·       Managing consent through our website’s cookie banner or settings panel